Whatsapp: (+27) 73 620-6210
Whatsapp: (+27) 73 620-6210
We understand the importance of having a professional online presence, now more than ever before. At Hotdesigns, we specialise in creating custom WordPress websites that help drive growth and success for our clients. Our web design services are tailored to meet the unique needs of each project, whether it’s a simple one-page small business website or an extensive ecommerce site. Get in touch today to ignite your business with expert website by our team from Johannesburg, South Africa.
Hello! 
This is Lené from Hotdesigns. Today we review some common topics and answer web design questions we often get from our clients. We’ll also provide more information on the services we offer. Use the handy index below to navigate to the section that interests you.
A web design agency is a company that specialises in website development and other services required to help a business create a better online presence. While an agency is often portrayed as a group of creative artists, a good web agency will have people with many different types of expertise: both creative and logical.
Typically, a project leader communicates with the client, does planning and helps to define the requirements. The SEO specialist does valuable research about your industry and assists the copywriter to write content with good keywords. The graphic designer creates the beautiful mockups/layouts. The web developer has the technical knowledge to code the live website on the selected platform and ensure your website loads fast. The developer also assists with domain related matters and checks your hosting solution. SEO optimisation helps your website to be found on popular search engines such as google. In a bigger agency, these roles are fulfilled by different people which is why a big agency website costs more.
While these roles sound similar, they are not the same and hiring the wrong type of professional for your project can be frustrating and expensive. There is some overlap in skills (which adds to the confusion), but most designers specialise in one discipline. A graphic designer studied design, so they know how to choose a creative combination of visual elements, fonts, and colours. However, if you rely on them to publish your live website they might miss many of the technical metrics needed. A web developer might be wonderful at their technical role, but they probably don’t have the creative eye to create the right visual elements, since their role is much closer to programming and coding.
A web designer usually has a good combination of skills and if you are lucky, you might find a ‘multi-disciplinary’ designer with many years’ experience, who could also handle the technical side. If you use a web design agency, there is a greater chance of finding all these professionals – but the high cost can be a factor. For businesses on a budget looking to hire one person to create their website, the answer is to try and hire a professional with both graphic, web design and SEO skills. Whatever you decide, it is important to understand their skill set and experience before you hire them.
Online or digital marketing is the process of using the internet to promote and sell products or services. This can take many forms such as content marketing, social media marketing, paid ads, email marketing and search engine optimisation (SEO.) While each of these help, web design remains an essential part in tying a digital marketing strategy together, because a website is the first thing that potential customers will see when they search for a product or service online. A well-designed website will help to build trust and increase brand awareness and make it easy for customers to find the information they need to make a purchase.
The key elements of website design include visuals that engage visitors, well-written content, usability, responsiveness, accessibility and search engine optimization (SEO). There is no single key element when it comes to web design. A successful web designer understands the importance of incorporating all the key elements to ensure their clients’ websites are effective and engaging.
One element that deserves to be highlighted is responsive web design. In 2022, over 60% of website visitors accessed the internet through their mobile devices. So more than ever, you need to ensure that your website looks good on any device with any screen size. We implement the 'Mobile-first approach', which means we plan the website from the mobile view first, instead of just adapting the desktop version to mobile.
There are many companies out there that offer web services, so how do you know which one is right for you? Here are some tips:
Hotdesigns is small web agency based in Johannesburg, in sunny South Africa (about a 2-hour flight from Cape Town). While our business is located in South Africa, we have many international clients. We’re small but mighty! We offer various website design services, including graphic design and digital services such as Search Engine Optimisation and keyword research. Reach out to us today for a free quote and assessment of your project.
We run a lean operation with very experienced professionals who can handle all the aspects featured in this article and more. Using an efficient, small team helps to keep the cost lower than big agencies, and you can be assured of dedicated one-on-one attention. Our services are explained below:
Content creation is a vital part of website design and development. A good website needs engaging, up-to-date content that customers find interesting and meaningful. We take the time to understand what you want from your site and create relevant content that drives customer engagement and ultimately leads to more conversions. We have the knowledge and experience necessary to craft custom words, visuals, and other assets that are engaging yet concise enough for users to want more.
Design is a crucial part of any website. As a website design company, we understand how important it is to make sure everything looks good and functions properly. It is the first thing that users notice when they visit the website and it can influence their opinion about the company providing those services. Once we have the content in place, we will provide 3 custom designed mockups to help you visualise your site. The fonts, colour and styles of these mockups will help inform the rest of the pages' layouts, and ensure that there are no surprises on the final live site.
It is essential to choose the right platform for your web development needs. We prefer this platform because it's a versatile and powerful website builder that allows us to create custom websites. It is a concern for clients if they always need to ask their web developer for every small content update they need, so we typically use the Elementor page editor which makes editing very easy - no coding skills required. WordPress supports many features like custom themes and templates, plugins, easy content management, SEO optimisation and more. Additionally, it has a large community of developers who are constantly improving the platform with new features and improvements. This ensures we ahead in terms of web design tools and trends.
When it comes to professional website design, we often like to focus on the "aesthetics". While a beautiful website is essential for a successful business, there are other factors that are equally important. SEO plays a most important role in driving organic (free) traffic. Measuring your rankings and website traffic through Google Analytics is important for knowing how your website is actually performing. By incorporating solid digital marketing principles into your website from the start, you can maximise your reach and make sure that potential customers land on your page first when searching for websites related to their needs.
If you have a website, then you need to take security seriously. Backups and regular updates are two important things you can do to protect your site from malicious attacks. For websites hosted by us, we offer additional layers of backups to ensure we can easily get your site back online, in case something goes wrong. We can provide comprehensive support for all aspects of website maintenance, from backups to security updates and everything else in between.
Our most common type of requests are for small business website design and ecommerce website design. But, we are not limited to any kind of design or industry because our development platform is 100% customisable. With plugins we can add any kind of functionality you can imagine. We do not currently offer app development, but all our websites are mobile-responsive and will look equally good on a mobile device, tablet and desktop.
Infographics is not something that is usually provided by a web agency, but we're lucky to have an inhouse designer for infographics. Infographics provide a great way to communicate a large amount of information in an easy-to-understand format. They are powerful tools for anyone looking to quickly convey complex information and ideas. If your site can benefit from this, we can design custom infographics to improve your content marketing efforts. While this is not our main focus, we also offer other graphic design services such as graphics and ads for social media posts.
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